I recently came across a B2B service that is imho quite remarkable!

Lots of businesses are like mine and spend huge amounts of time effort and money trying to drive traffic to their websites in the belief [hope?] that “some mud will stick”.

We all [well I do] analyse stats from Google Analytics / Adwords, but  the missing link is the ability to see who exactly has been visiting your site and do something about it.

I discovered a company/service called Lead Forensics [http://www.leadforensics.com] who basically can identify about 20% of your web visitors and give you not only the company name, but the pages they visited, how long they spent on your site, etc.

Researching the market before buying we came up with another company called A1webstats [http://www.a1webstats.com/] and ran the free trial they offered.

In our case we elected to go with Lead Forensics, partly because they had identified a visitor that lead to a £25k quotation before we had even signed up for the service. The results are that from our 750 or so unique visitors we can now identify c 150 of these a month and do something proactive about it. Actually this is testing our resources to deal with that many opportunities!

As databases of IP addresses inevitably grow, then the number they can identify will certainly grow.

In my business’ case, at average transaction values, it will take 1 additional transaction to cover the cost.

No Brainer? I’ll let you know in a years time!

In the meantime, to learn more about The Academy for Chief Executives, please give me, Jon Penn, a call.